# Fractional CMO & Marketing Leadership > Marketing Leadership. Not just another agency. I work with $1M-$5M+ businesses to build the marketing strategy, teams, and systems that drive real, sustainable growth. Book a free discovery call: https://tidycal.com/1j2exe3/30-minute-alignment-call ## Your business has outgrown winging it on marketing. At the $1M-$5M+ stage, many business owners are still the de facto CMO – and it’s pulling them away from everything else. You don’t need more vendors. You need leadership. - You have a marketer (or team) but nobody is actually leading them, creating and leading an overall strategy. - Your vendors are busy but nothing feels coordinated – no one owns the strategy. - You’re spending hours a week on marketing decisions you shouldn’t have to make. - You know you need a real marketing strategy – but haven’t had time to build one. ## Two Ways to Work Together Different businesses need different kinds of support. Both start with a free discovery call. ### Fractional CMO: Marketing Leadership For businesses at $1M-$5M+ revenue. Starting at $5,500 per month. I step into your CMO seat part-time – developing and owning the strategy, managing your team or vendors, and reporting directly to you as an executive. You get out of the marketing weeds for good. - Full marketing strategy ownership - Vendor and team management - Monthly executive reporting - Up to 4-6 hours per week for your business ### Marketing Coach: Team Leadership For businesses at $1M-$2.5M revenue. Starting at $2,500 per month. I coach and develop the people already doing your marketing – audit all marketing systems and processes, and build their capabilities, strategic thinking, and tracking systems, so they can eventually run independently. - Weekly team coaching sessions - Hiring and onboarding guidance - Leadership development - Up to 2-4 hours per week for your business ## Simple to Get Started 1. **Free Discovery Call.** We talk about your business, your team, and your goals. I’ll tell you honestly if and how I can help. 2. **Custom Engagement Plan.** If we agree to work together, I build a plan tailored to your unique business – not a template. 3. **Lead, Coach, & Grow.** We get to work. Strategy, team development, systems – whatever your business needs most. ## Enterprise Experience. Built for Growing Businesses. I’m not only a CMO in a suit with a slide deck full of frameworks. I’m a strategic SME technician who has worked at the Enterprise level and also with multiple SMBs. Sometimes building systems from scratch, other times auditing what’s existing and streamlining for efficiency. Some of the larger companies I’ve personally worked with: Carnival Cruise Line/Fathom, Nike, Intel, Dr. Martens, and more. Leadership development, teamwork, systems, depending on what the business needed. Now I use my experience where it matters most – helping SMBs build strategic marketing systems that actually work. Time is finite and so I take on only a limited number of clients at a time. I may not currently have bandwidth to bring on a new client, please click below and let’s check things out for both your business and mine. I look for win/win partnerships. I push for your success, cognizant that every dollar counts. I want to be a value add to your marketing, not just a marketing expense. Let’s chat. Companies Josh has worked with: Nike, Carnival Cruise Line, Handel's Homemade Ice Cream, Intel, Reach, The Summit Research Institute, Dr. Martens, Dr. Killigan's, Fathom Travel, Management Consulted, FinancialAdvisors.com, Prosperous Soul. ## Fractional CMO Questions, Answered ### What is a fractional CMO? A fractional CMO is a senior marketing executive who works with your business part-time, on a monthly engagement. You get the strategy, leadership and accountability of a chief marketing officer without the cost of a full-time executive hire. In my Fractional CMO engagement, I create your marketing strategy, manage your team or vendors, and report directly to you, for up to 4-6 hours per week. ### How is a fractional CMO different from a marketing agency? An agency executes tactics, usually in its own specialty, and reports on its own work. A fractional CMO sits on your side of the table. I set the overall strategy, decide which channels and vendors are worth paying for, and hold every vendor, agencies included, to the same goals. You can keep the agencies you use now. The difference is that someone is finally leading them. ### When does a business need a fractional CMO? Usually somewhere between $1M and $5M+ in revenue. The common signs: the owner is still making most of the marketing decisions, there is a marketer or a few vendors but nobody owns the strategy, and marketing spend keeps growing without a clear picture of what is working. If that sounds familiar, a discovery call is a good next step. ### How much does a fractional CMO cost? My Fractional CMO engagement starts at $5,500 per month, and the Marketing Coach engagement starts at $2,500 per month. The final fee depends on scope, team size and how much time your business needs, and it is set in a written proposal after a free discovery call. For comparison, the salary alone for a full-time CMO usually runs well into six figures a year. ### Fractional CMO or marketing coach: which one do I need? If you need someone to own the strategy and lead your marketing for you, that is the Fractional CMO engagement, for businesses at $1M-$5M+ in revenue. If you already have marketing people who need direction, skills and systems so they can eventually run on their own, that is the Marketing Coach engagement, for businesses at $1M-$2.5M. Not sure? We will figure it out together on the discovery call. ### What happens in the first few months? Month 1 is the Foundation Sprint: a full audit of your marketing assets, analytics, vendors and team, and a documented gap analysis. Months 2-4 are the Blueprint Sprint: a custom marketing strategy, channel and budget recommendations, KPIs, and a 90-day priority plan your team can execute. From there we move into execution and team development. The full 9-month plan is on the Process page. ### Will I need to replace my current marketing team or agency? No. I lead and develop the people you already have, and I manage the vendors and agencies you already pay. If there is a gap, such as a missing role, I will help you hire for it. The goal of every engagement is a marketing team that runs independently after I step back. --- Published: 2016-12-15 Last updated: 2026-10-19 Book a free discovery call: https://tidycal.com/1j2exe3/30-minute-alignment-call Canonical page: https://businessconsultant.tech/ Site index: https://businessconsultant.tech/llms.txt · Agent directory: https://businessconsultant.tech/agents.json